Cover Image of Download Principles of Marketing - Book  APK

4.3/5 - 11 votes

ID: com.AspasiaApps.PrinciplesOfMarketing

  • Author:

  • Version:

    Varies with device

  • Update on:

Download APK now

The description of Principles of Marketing - Book


Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers' needs and wants. Because marketing is used to attract customers, it is one of the primary components of business management and commerce. Marketers can direct product to other businesses (B2B marketing) or directly to consumers (B2C marketing).

Regardless of who is being marketed to, several factors, including the perspective the marketers will use. These market orientations determine how marketers will approach the planning stage of marketing. This leads into the marketing mix, which outlines the specifics of the product and how it will be sold. This can in turn be affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market.

Once these factors are determined, marketers must then decide what methods will be used to market the product. This decision is based on the factors analyzed in the planning stage as well as where the product is in the product life cycle.

Download the app now ! Learn Principles of Marketing easily today with Principles of Marketing App Book! - The only
Principles of Marketing application you need ! - Principles of Marketing

Free application (Principles of Marketing App Books). Appreciate 5 stars.

Table of contents - Principles of Marketing App

"Chapter 1: What is Marketing?"
"Chapter 2: Strategic Planning"
"Chapter 3: Consumer Behavior: How People Make Buying Decisions"
"Chapter 4: Business Buying Behavior"
"Chapter 5: Market Segmenting, Targeting, and Positioning"
"Chapter 6: Creating Offerings"
"Chapter 7: Developing and Managing Offerings"
"Chapter 8: Using Marketing Channels to Create Value for Customers"
"Chapter 9: Using Supply Chains to Create Value for Customers"
"Chapter 10: Gathering and Using Information: Marketing Research and Market Intelligence"
"Chapter 11: Integrated Marketing Communications and the Changing Media Landscape"
"Chapter 12: Public Relations, Social Media, and Sponsorships"
"Chapter 13: Professional Selling"
"Chapter 14: Customer Satisfaction, Loyalty, and Empowerment"
"Chapter 15: Price, the Only Revenue Generator"
"Chapter 16: The Marketing Plan"

Application Features Principles of Marketing :
👉 Categories
👉 Search tool
👉 Favorites feature

Aspasia Apps is a small developer who wants to contribute to the advancement of education in the world. Appreciate and appreciate us by giving the best stars. We expect your constructive criticism and suggestions, so that we will continue to develop this Comprehensive
Principles of Marketing application for free to people in the world.

DISCLAIMER :
Content like Articles, Pictures and Video in this application were collected from all over the web, so if I have violated your copyright, please let me know and it will be removed as soon as possible. All copyrights and trademarks are owned by their respective owners. This app is not endorsed by or affiliated with any other affiliated entities. All images used in this app are believed to be in public domain. If you own rights to any of the images, and do not wish them to appear here, please contact us and they will be removed.
Show more
  • Category

    Books
  • Get it on:

    Go Google Play com.AspasiaApps.PrinciplesOfMarketing
  • Requirements:

    Android Varies with device+

Principles of Marketing - Book Varies with device APK for Android Varies with device+

Version Varies with device for Android Varies with device+
Update on 2022-04-03
Installs 5.000++
File size 17.392.481 bytes
Permissions view permissions
What's new

Hit APK
Show more